A 35-yuan cup of coffee may be commonplace in a first-tier city, but when that price appears in a county town, it quickly sparks widespread discussion. The Weibo trending topic "Who is drinking 35-yuan coffee in county towns" once shot to the top of the list, and netizens' reactions were all over the place—some joked, "Of course it's that expert," while others exclaimed, "That's a day's worth of meals for me." Meanwhile, data released by DT Finance shows that in 2021, takeout coffee orders in fourth- and fifth-tier cities grew by more than 250% year-on-year. Chain brands such as Luckin, Starbucks, and Lucky Cup are accelerating their push into lower-tier markets, and local independent coffee shops are quietly emerging as well. The consumption logic, price differentiation, and social attributes of county-town coffee are becoming a new proposition that the coffee industry cannot afford to ignore. [more…]

Under the impact of the pandemic, the global catering industry is under widespread pressure, and Starbucks has also set its sights on China's vast lower-tier market. From slowing the pace of store openings in the United States and increasing its bet on China, to putting forward the vision of covering more than 300 cities by 2025 and opening a new store on average every nine hours, Starbucks is treating county-level markets as an important breakthrough. The consumption periods and customer group structure of county-town stores are completely different from those in first- and second-tier cities. Instead, breakfast, afternoon tea, and the period after dinner form peak hours, and social and scene-based needs far exceed the simple need for caffeine. Combining frontline observations with the views of Liu Wenjuan, chief operating officer of Starbucks China, this article analyzes why county-level markets have become an important way out for Starbucks. [more…]

Over the past year, chain coffee brands have accelerated their penetration into county-level towns, with Luckin and Cotti's store scales steadily closing in on Starbucks. Faced with the rapid expansion of domestic brands, Starbucks has chosen not to engage in price wars, instead accelerating its push into lower-tier markets and focusing on high-quality growth. Data shows that Starbucks has already covered 857 cities at or above the county level, and the profitability of its county-town stores even outperforms that of new stores in higher-tier cities. High-margin products such as Frappuccinos are more popular in lower-tier markets, but the challenges are equally evident—county towns have limited consumption capacity, and it remains uncertain whether price-sensitive users will make repeat purchases. Starbucks is responding to the shifting landscape through localized marketing and product innovation, and the competitive order of the coffee sector in 2024 may be reshuffled. [more…]

In recent years, more and more young people are choosing to return to small towns to open specialty coffee shops, while large chain brands are also accelerating their penetration into lower-tier cities. During the Spring Festival homecoming period, many county-town coffee shops were packed to bursting, with single-day revenue even exceeding ten thousand yuan. Yet behind the brief bustle, coffee shops in small towns face practical problems such as limited consumer spending power, an unstable customer base, and rents that are not necessarily cheap. Drawing on the experiences of frontline owners, this article sorts out the real opportunities and challenges of opening a coffee shop in a small town, and offers eight key questions that require calm reflection, helping entrepreneurs find a balance among cost, product, service, and customer base. [more…]

In the past three years, the pandemic kept many people from going home for the holidays, and the Lunar New Year atmosphere in their hometowns faded a lot as a result. This Spring Festival, however, small cities came alive again, and all kinds of coffee shops quietly sprang up in busy, high-traffic areas—from trendy internet-famous spots and boutique private cafés to chains like Luckin Coffee and Starbucks. Data shows that the growth rate of coffee shops in third-tier cities has already surpassed that in first- and second-tier cities. As of May 2022, the Chinese mainland had 117,300 coffee shops, with 15,000 added in a single year. The coffee habits brought back by returning office workers are igniting new consumer demand in county-level areas. Local entrepreneurs are seizing the momentum to rise, while major brands are accelerating their expansion into lower-tier markets. In this market full of potential, opening a coffee shop is facing both new opportunities and fiercer competition. [more…]

As the coffee markets in first- and second-tier cities gradually become saturated, more and more brands are turning their attention to small cities in the fourth and fifth tiers, making the county-town coffee track unusually crowded. Using Xinhui District in Jiangmen, Guangdong as an example, this article reviews the local coffee shop scene from Starbucks' entry to the explosive growth of community stores, analyzes the three major challenges facing coffee shops in small towns: excessive competition within the same area, the downward expansion of large chain brands, and shortcomings in their social-space attributes, and observes some store owners' new idea of shifting toward a "si-doh" convenience-store model, exploring the survival space and future direction of coffee shops in small towns. [more…]

Latest data from Meituan shows that coffee delivery orders have more than doubled year-on-year, with post-90s women becoming the main consumer group for freshly made coffee, and the 20-40 yuan price range dominating. Based on platform data, this article provides an in-depth analysis of the four core consumer groups in the current coffee market—from user profiles and price acceptance to time distribution and motivations for visiting stores—and, combined with the emerging trend of coffee rising in county towns, offers practical suggestions for coffee shop entrepreneurs in 2023 on site selection, operations, and scene design. At the same time, the article retains recommendations for specialty coffee bean procurement channels for practitioners' reference. [more…]

Luckin Coffee launched a new round of new retail partner recruitment in 2023, covering 80 cities in 15 provinces, with a focus on lower-tier markets in fourth- and fifth-tier cities. As of the end of September 2022, Luckin had a total of 7,846 stores, including 2,473 joint-venture stores. First- and second-tier cities accounted for more than 70%, while coverage in lower-tier cities remained sparse. At the same time, Luckin's RJG unmanned coffee machines performed well in shopping malls, hospitals, office buildings, and other locations, offering large-sized drinks to the same standard as stores 24 hours a day. This article will review Luckin's franchise strategy, the opportunities and challenges of lower-tier markets, and the layout logic of RJG, while also retaining relevant recommendations from Front Street Coffee, to help coffee lovers gain a comprehensive understanding of Luckin's expansion moves. [more…]

What exactly is the difference between pour-over and drip bags? This article starts from a real brewing experience during a Spring Festival trip back home, comparing the grinding performance of hand grinders and electric grinders, and analyzing the impact of pre-ground versus freshly ground coffee on flavor details. Using mid-range setups such as the Hario V60 and Kono filter papers as references, the author documents the specific situation in which fine particle accumulation led to slow drainage and thin flavor, and shares the solution proposed by Front Street. Ultimately, due to time and equipment limitations, the author turned to a county-town café and used an EK grinder to make drip bags. The article fully presents the logic of trade-offs from pour-over to drip bags, and also points out a simple truth: if you have never used better equipment, what you have now is the best. [more…]

Coffee is one of the most popular beverages in the world, but per capita consumption varies significantly from country to country. Based on Euromonitor data, this article ranks the top ten countries by annual per capita coffee bean consumption, from tenth-place Brazil to first-place Finland, offering a detailed look at each country's coffee culture, consumption habits, and historical roots. Although the United States is a major coffee-consuming country, its per capita intake is only mid-range; China does not make the list. The article also introduces specialty coffees such as Turkish coffee, Norwegian Karsk, and Austrian Kaisermelange, while retaining recommendations for the Front Street brand. [more…]

Seesaw, once hailed as the "Whampoa Military Academy" of China's specialty coffee scene, has drawn attention again after its founder, Wu Xiaomei, was subjected to consumption restriction measures by a court. On October 29, the Fengxian District People's Court of Shanghai issued a high-consumption restriction order to Seesaw's parent company over a service contract dispute. Starting in late 2023, news of Seesaw store closures began to emerge one after another. Although the founder responded at the time that it was merely store adjustments, the wave of closures has not stopped. Meanwhile, legal disputes have continued, and the number of stores has shrunk sharply. Why has Seesaw, once as famous as Manner and Mstand, gradually lost its brand identity amid industry competition? Front Street Coffee takes you through the ups and downs of this specialty coffee brand. [more…]

Milk tea has once again become a hot topic, this time because Guangdong's milk tea consumption has jumped to first place nationwide. Alipay's spring report shows that warmer weather has driven an overall 10% increase in milk tea consumption, with online orders from middle-aged and elderly groups surging by 25%. From the fact that southern provinces account for 80% of consumption to Guangdong residents drinking 2.5 more cups per week per person than those in the Northeast, the data behind this reflects the deep penetration of milk tea culture. This article will trace the thousand-year evolution of milk tea from Mongolian butter tea to Hong Kong-style and Taiwanese-style, and then to new-style tea drinks, analyze the capital layout and brand echelons under a market scale of hundreds of billions, and remind readers: although milk tea is good, do not be greedy. [more…]

In recent years, domestic coffee consumption has continued to surge, and freshly ground coffee, as the category with the greatest growth potential, is attracting more and more consumers' attention. From instant coffee dominance to the rise of freshly ground coffee, the structure of China's coffee market is undergoing profound changes. Chain brands are accelerating expansion, cross-industry players are entering the market one after another, and the rise of health-conscious consumption concepts has also injected new momentum into freshly ground coffee. At the same time, the two-way drive from both the supply side and the demand side is pushing the entire industry onto a fast track. This article will comprehensively sort out the development status and future trends of the freshly ground coffee industry from multiple dimensions such as market size, consumption scenarios, and brand competition, helping you understand the full picture of this hot track in one article. [more…]

In chain brands and independent cafés alike, the phenomenon of customers occupying seats without ordering has long plagued operators. Recently, a café owner faced negative reviews and was then anonymously reported to 12315 for setting a rule requiring a purchase to be seated, sparking widespread attention. Regulatory authorities made it clear that if there is a clear notice in the store, it does not constitute forced consumption. This article reviews the course of events, combines lawyers' views with the current state of the industry, explores the legal boundaries of consumption-based seating and the survival difficulties of independent cafés, and also provides reference and lessons for others in the industry. [more…]

Recently, the topic of Starbucks requiring customers to make a purchase to be seated has continued to simmer online, with many netizens expressing support for businesses setting reasonable consumption thresholds. However, when two customers order just one pot of tea and are asked to consume separately per seat, controversy follows. From bookstores to independent cafes, rules requiring per-seat or per-person consumption are common. Some believe it's reasonable for one drink to correspond to one seat, while others question why a pot of tea or a set meal that is clearly enough to share must be ordered one per person. Where exactly lies the difference in stance between businesses and consumers? This article will draw on multiple real cases to sort out the business logic and consumer sentiment behind per-seat consumption, and will retain relevant recommendations for the Front Street brand for coffee enthusiasts' reference. [more…]

Coffee consumption is often labeled with a "chain of contempt," but affordable chain coffee is what the masses need for daily life. Starting from the consumption differences between first- and second-tier cities and third- and fourth-tier cities, and combining data from China coffee consumption reports, this article sorts out the hierarchical relationship among instant coffee, freshly ground coffee, affordable chains, and specialty pour-over, and points out the role of brands such as Lucky Cup, Luckin, and Manner in popularizing freshly ground coffee. The article emphasizes that coffee can be both an exquisite afternoon tea on the Left Bank of the Seine and a roadside stall on the streets of Vietnam; inclusiveness is its essence. After learning about specialty coffee knowledge, one should share rationally rather than show off a sense of superiority, promoting the healthy dissemination of coffee culture. At the end, Front Street Coffee exchange information is retained. [more…]

During the National Day Golden Week, the new tea beverage market experienced a consumption boom. Sales at some outlets of leading brands such as Heytea and Nayuki grew by nearly 300% compared with before the holiday, with some stores seeing increases of as much as 500%, and fruit tea categories contributed nearly 80% of sales. Heytea's highest single-store daily fruit consumption exceeded 400 kilograms, while Nayuki's new products achieved cumulative sales of nearly one million cups. At the same time, both major brands lowered product prices, focusing on high cost-effectiveness. This article will analyze the performance and future direction of the new tea beverage industry in the holiday economy from the perspectives of sales data, supply chain layout, consumption trends, and pricing strategies. For more coffee bean news and specialty coffee recommendations, please follow Coffee Workshop and Front Street Coffee (FrontStreet Coffee). [more…]

Whether coffee can be consumed during pregnancy has long been a subject of debate. A team from the Institute for Molecular Bioscience at the University of Queensland published a Mendelian randomization study in the International Journal of Epidemiology, using genetic data to explore the causal relationship between coffee consumption during pregnancy and adverse pregnancy outcomes such as miscarriage, stillbirth, preterm birth, and low infant birth weight. The results suggest that, provided the body's condition allows it, moderate coffee consumption during pregnancy does not necessarily lead to adverse outcomes, but caffeine may still affect fetal development. This article will review the key findings of the study and offer practical advice on coffee consumption and caffeine intake during pregnancy, helping coffee lovers make safer choices. [more…]

Coffee is no longer just a pick-me-up; health research around it keeps emerging. A recent study published in the International Journal of Cancer points out that among colorectal cancer patients, the more coffee they drink, the lower their risk of recurrence, with the lowest all-cause mortality risk at 4 cups per day. Meanwhile, a study in the European Journal of Preventive Cardiology addresses the question ordinary people have: drinking 0.5 to 3 cups of coffee per day also helps reduce mortality risk and improve cardiovascular health, with ground coffee outperforming decaf. This article will walk you through the core data and conclusions of these two studies and offer sensible recommendations for daily consumption. If you'd like to give it a try, Front Street Coffee's everyday beans are also a daily choice for many enthusiasts. [more…]

Recently, Andy Lau revealed on a talk show that he drinks over twenty cups of coffee every day, astonishing Wu Jing, Guo Fan, and others—and Guo Fan was even hospitalized once because of excessive coffee consumption. This sparked widespread discussion: Is coffee actually healthy? What are the signs of caffeine addiction? How much is too much per day? Combining the show's content with physiological mechanisms, this article sorts out the potential effects of excessive caffeine intake on the gastrointestinal tract, adrenaline, liver, and other aspects, while retaining the brand information of Front Street Coffee, reminding everyone that although coffee is good, do not blindly imitate celebrities' extreme consumption. [more…]